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PostPosted: Wed Jul 11, 2018 3:07 pm 
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Joined: Tue Jul 19, 2011 3:45 am
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With stunts and viral videos, more brands turn to social media ‘influencer’ marketing

LONDON/CANNES, FRANCE – This spring, Pernod Ricard SA’s Malibu Rum paid American singer Nick Jonas to host a competition in Vietnam that began with 33 Instagram stars battling to catch fake pineapples while flying off a giant waterslide into the sea.

In one month alone, videos and pictures from the “Malibu Games” were viewed 2.4 billion times online, showing the potential for so-called influencer marketing to reach social media-mad consumers that may overlook older, traditional brands.

https://www.japantimes.co.jp/news/2018/ ... 0ZVM9VKiUk


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