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PostPosted: Fri Mar 01, 2019 11:59 am 
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YouTube Announces New Policies in Response to Advertisers’ Child Safety Concerns

YouTube took additional steps today to address a controversy that erupted earlier this month over child safety issues, sending a letter to brands, media buyers and top content creators detailing new initiatives to help protect underage users and prevent ads from running adjacent to offensive or illegal content.

The letter, which was acquired by Adweek, went out to a large swath of companies and agencies, many of which will also be contacted by the Google-owned platform on a one-to-one basis, according to parties with direct knowledge of the matter.

https://www.adweek.com/programmatic/you ... -concerns/


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