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PostPosted: Mon Jul 16, 2018 8:51 pm 
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As ‘New 102.7,’ WNEW-FM Angles For At-Work Audience.

The music is mostly the same but the presentation has a fresh coat of paint. Entercom on Monday rebranded hot AC “Fresh 102.7” WNEW-FM New York as “New 102.7.” The station is currently jockless, rolling lots of music with light commercial loads as it angles for a bigger piece of the at-work listening pie.

The relaunch marks Entercom getting its hands dirty with one of its lowest performing FMs in its largest market. The former “Fresh” was a product of CBS Radio. It’s unclear how long WNEW will run jockless as it works to hammer home its new “commercial-free workday” positioning. Entercom took its time hiring air talent after launching “Alt 92.3” WNYL in November 2017.

http://www.insideradio.com/free/new-yor ... 48a74.html


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