How surprised they were when this was called out.
An unusual promotional giveaway at a hockey game in South Dakota saw a group of schoolteachers competing for a pile of cash by scrambling on their hands and knees to grab fistfuls of dollar bills.
The inaugural "Dash for Cash" event at Saturday's Sioux Falls Stampede junior hockey game featured 10 local teachers on a rug at center ice, scooping up $5,000 in donated $1 bills and stuffing them into their shirts and pockets. The promotion encouraged teachers to collect as much money as they could to help fund their classroom projects.
Then came the backlash.
Video of the teachers jostling to grab dollar bills has sparked outrage nationwide, with some critics saying the stunt turned schoolteachers' chronic funding shortages into a public spectacle. Others have compared it to "Squid Game," the South Korean TV series about desperate people who compete in deadly children's games to win money.
"Teachers should never have to grovel for money that's needed for classroom improvements," South Dakota state Rep. Erin Healy told CNN affiliate KSFY. "It really just shows how truly broken our system is."
The president of the state's teachers' union echoed a similar sentiment.
"While the Dash for the Cash may have been well-intentioned, it only underscores the fact that educators don't have the resources necessary to meet the needs of their students," Loren Paul of the South Dakota Education Association told CNN.
"As a state, we shouldn't be forcing teachers to crawl around on an ice rink to get the money they need to fund their classrooms. We need to do better for our educators, but, more importantly, we must do better for our students."