Small-town Minnesota radio station bets its future on live a

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ap215
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Small-town Minnesota radio station bets its future on live a

Post by ap215 »

Small-town Minnesota radio station bets its future on live and local

In an age when radio is corporatized, homogenized and mechanized, a small-town FM station, KBECK, is betting that its future lies in the past.

In this east central Minnesota town of 1,700 residents about 60 miles north of the Twin Cities, listeners get an eclectic mix of live programming that both serves the local residents and, thanks to the internet, draws fans from across Minnesota and the Midwest.

https://www.radioinfo.com.au/news/small ... -and-local" onclick="window.open(this.href);return false; © Radioinfo.com.au

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ZoWie
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Re: Small-town Minnesota radio station bets its future on li

Post by ZoWie »

As long as the signal is local, and covers enough of the market to be dangerous, this is viable. Also presumably the Internet could be by subscription, creating a new revenue source of sorts that is less vulnerable to the whims of advertisers. ("Invent" the BBC.)

To make it work, they'll have to involve the listeners. Lots of call-ins, activities out in the coverage areas, etc. High school football and basketball. In other words, the local radio that we lost when Ray Gun's FCC got rid of local control of transmitters and made everything into about three huge satellite repeaters.

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Re: Small-town Minnesota radio station bets its future on li

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It's going to be a tuff row to hoe. They are up against "the wall of rock" KQRS which is owned by Disney.

https://en.wikipedia.org/wiki/KQRS-FM" onclick="window.open(this.href);return false;
With the three formats, Disney initially created what has been referred to in the industry as the "wall of rock". With the three formats covering different major rock genres, Disney dominated rock radio in the Twin Cities, and used 93X and Drive 105/Zone 105 as 'flankers' to ward off competitors trying to knock off KQRS, its station with the largest audience in the market and the company's local cash cow.
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ZoWie
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Re: Small-town Minnesota radio station bets its future on li

Post by ZoWie »

A niche market, which is why it needs to be kept small. No one's going to make a fortune doing this. No one's going to knock off Disney and the other corporate repeaters at the top of the ratings.

Interesting that rock would dominate. Here, it's all hip-hop and conservotalk.

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